steve tout - seattle, washington
Consultant, writer, Most recently a dad, husband, consultant, writer and photographer.
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The best advice Michael Dell ever received

I watched a quick clip with Michael Dell on CNNMoney.com where he talked about his business and his success.  When asked about the best advice he ever received in his career, he reflected upon the wisdom of the late Dr. George Kozmetsky.  “When you encounter a problem, fix it as fast as you found it.”

I think this is generally good advice for business and  success in life.  Problems that lie at the back of the burner can often consume energy (create ulcers/headaches, et al.) and a degree of thought that is disproportionate to the scale of a problem.  Utilizing whatever tools you have at your disposal, assess, manage and resolve problems in an efficient manner to free yourself and your time to focus on other more profitable and productive tasks.

It’s my birthday week!

Howdy.  We are packing up the house and getting ready to move to the Seattle area in August.  It’s sad to leave our home here in Portland behind but it’s exciting at the same time.  Cami is working on some business plans with her sister that looks pretty dynamite, and I can hardly wait to share the details here when they begin to materialize. 

I was reading Jessica Claire’s blog today, and discovered that her and I share the same birthday week, anyways.  Does anyone know what day her birthday is?  Mine is the 24th.  Wouldn’t it be cool if my birthday was the same as Jessica Claire’s?    

Having a birthday in the summer is the best!  I remember going to Water Works Park with all my friends in the middle of summer in Redding (NorCal where it is typically 107 degrees but we didn’t care) and made a day trip out of it.   I miss those days.  

Water-Works-Park

Here’s what I looked like last summer on my birthday.  The saying on this shirt pretty much sums up the way I feel this week.  I hope to take it as easy as I can.

6349770-lg

Here’s what’s on my birthday wish-list.  You can help me out by leaving comments for my wife to read and tell her how badly I need these things.  Because she will probably read it once and laugh out loud.  Joke, hahahaa, funny funny.  Why is it so funny?

  1. Suunto T6c Heart Rate Monitor and Fitness Trainer Watch (Black)
  2. DLO Action Jacket Armband Case for Zune 30 GB (Black)
  3. Fossil jeans (dark denim)
  4. Totally Rad Actions 2, The Revenge
  5. Canon EF 24-70mm f/2.8L
  6. A date with Jessica Claire and Becker (in Seattle this fall)
  7. Greg Gorman workshop in Mendocino
  8. The Fine Digital Print I & II Workshop with John Paul Caponigro
  9. BMW Z4 2006 Black (even though I’d have to pay for it, hey worth asking anyways)
  10. Weekend retreat on the coast

Be thankful you’re not married to me!

Quintuplet Photo Shoot

 A few weekends ago I enjoyed taking time out from work and writing for a photo shoot with my nieces and nephew.  My sister-in-law was approached by a producer in L.A. about making her or the quints the subject of a reality t.v. show.  So I did my part by helping out with an updated portfolio shoot.

It’s a shame, isn’t it, that this if my first real shoot with them and they are already 2 years old!  At this age it’s more like shooting at them rather than with them, and for all you moms and dads out there with 2 year olds, imagine multiplying that challenge by 5!  What a hoot!  I know now surely that children’s photography isn’t my cup of tea for various reasons, although for family and friends it’s quite a delight.

http://www.stevetout.com/stevenson

 stevenson1

I  also had the pleasure of having a couple shooting sessions with Courtnee.  She’s so easy to take pictures of, and the camera loves her. 

http://www.stevetout.com/courtnee

 court-1

You can Google: “stevenson quints” to read volumes more about their lives.  Or feel free to check out their website at www.stevensonquints.com  (currently being redesigned and managed by Uncle Steve himself)

Enjoy!

Back in the air

I’ve been working from home for six weeks until today, and it’s been awesome to be able to spend so much time watching Molly grow and develop into the little person that she is.  So it’s with mixed emotions as I get back on the plane today and head back to “work” in the Bay Area.  This 86m flight above the clouds reveals such rich moments of reflection and clarity about life.  I know they tell you how its so safe to fly but you can’t say that the thoughts of “what if…” never cross your mind once in awhile.  I use the time to count the many blessing in my life and ponder my contributions.  It’s unfortunate that we so easily forget about the profound in the little every-day things, and often don’t make the realizations until we fly in a jet, or whatever other larger than life experiences you may participate in.

plane-3

Last night I turned on the TV, expecting to watch all the latest news about the Feds stepping into the Fannie Mae and Freddie Mac situation.  As I flipped through channels I was surprised to find more coverage on Tony Snow, the third White House Press Secretary under President George W. Bush, than the pains being felt in the mortgage industry.  He’s a young man, older than me but younger than my parents anyways, and it was sad to me because he seems like such a great guy.  The thing that I will remember about him most is the retelling of a conversation he had with Ari Fleischer prior to his passing.  That in spite of the fact that nations operated under Tony’s watch at times throughout his career, holding prestigious positions in the White House, CNN, The O’Reily Factor, and according to some one of our nation’s “finest writers” that he recounted the best and most important times of his life were those which he spent with his children.  Those values, to me, go much deeper than partisan politics, and I hope goes appreciated by all whether democrat, republican, or independent.

On the surface, daily headlines about our economy and world relations give enough cause to be down in the dumps about life and our nation.  But don’t forget to take time out to count your blessings closer to home.  Unplug yourself from WiFi and the Blackberry for awhile, and take time to think about life and your priorities as often as you can.  It’s refreshing, and you will be glad you did it.

Quick tips for Landing Page Design

Here are some quick, if not obvious (to me) strategies to help improve the quality and effectiveness of your website.  I just browsed several photog websites, so please bear with me while I think out loud.  Feel free to comment and let me know your thoughts.

  1. Instead of Googling for “10 tips on Landing Page design,” pay 10 people $20 for an honest critique and to create some lists for you to maximize the effectiveness from your feedback system.
  2. Do NOT show a .wav, .mov or .fla movie, especially if it’s larger than 200px or if it wasn’t professionally edited.  Not everyone’s browser/Internet speed is optimized for videos.
  3. Avoid showing a “Click here for HTML” and “Click here for Flash” links.  You should know your target audience well enough to make an informed decision about how they use the Internet and their preference for HTML/Flash.  The medium (html or Flash) should reflect the sophistication/style of your own work, once you make a decision about which way to go, accept no apologies.
  4. Offer a simple navigation with clean lines.  Make use of drop downs or fly outs where it makes sense to keep the user interface uncluttered, not as a way to show off your Flash or JavaScript skills.
  5. Make it clear what you want me to do and provide a navigation that makes it easy to accomplish those goals.  E.g. 1.) View Portfolio, 2.) View Weddings 3.) View Testimonials 4.) View Schedule 5.) Contact me for appointment.
  6. Try variations using Google Website Optimizer. (See previous blog entry) This is a perfect way to test the effectiveness of multiple landing pages and check which messages make the most sense to your website visitors.
  7. Your blog is important, and fun, but don’t forget that you need to leverage your website to make a clear, concise and compelling call to action.  (Others might call this creating “Emotional Selling Points” or ESPs.) Blogs are often too unstructured and confusing for this.  So let your website do the heavy lifting and then relax and have fun with your blog.

Are you testing your website’s marketing effectiveness?

By the way I had just created a nice post on Xanga and the editor timed out on me, prompted for my password and lost what I had written.  So this is my first post to my Xanga blog using Windows Live Writer.

I just finished watching a short webinar given by Bryan Eisenberg and Tom Leung on website and marketing optimization.  Since Tom is from Google and Bryan a Google partner, they talked a lot about a new Google product called Website Optimizer.  They walked through some best practices and features of Website Optimizer and about Bryan’s new book on the same subject.  I found it to be a very informative webinar, and you can click on the link above to see it in the archives.

Unfortunately, for photographers who use templates from one of the big template vendors, it’s going to be difficult or even impossible to get the vendor to cooperate with this level of testing on their designs.  While you can say that their designs are optimal and are already optimized, I’d ask optimized for what?  (optimized for selling more templates to unsuspecting photographers such as yourself) The templates surely cannot be pre-optimized for anyone who buys them.  And your call to action is likely not going to be perfect without testing your marketing story on your audience. 

If you have a custom designed site or somehow get the template vendors to let you make changes to their designs, you can begin to maximize the effectiveness and profitability of your marketing communications and call to action. Google’s free tools can be more than adequate to help you refine your efforts and improve the bottom lines. Now imagine the possibilities if you used Google Website Optimizer, AdWords and Google Analytics together?

My first experiment, to randomly display 3 variations on a link name to see which gets clicked on more often.  Once data is available I will post a screenshot of the results.

Google_Optimizer.jpg

Flash SEO legitimized by Google and Yahoo

Adobe-Google-announcement.jpg

On Tuesday, the announcement came that content in Flash websites will now be crawled and indexed by Google and Yahoo search engines, with Microsoft no doubt to follow closely behind.  This is good news for photographers who’s entire website is embedded in a .swf file.  Typically what those website owners had to do is create HTML content that would be displayed separately from the Flash file.  This breaks one of the rules of Google optimization because any text that is on a web page should be visible to the viewer.  In fact the same content was displayed in the Flash file, but the HTML rendering was masked or “cloaked” hidden from the view of the user, but not the search engines.

Cloaking has been frowned upon by many purisits and those being careful with SEO techniques as not to get their site blacklisted by the search engines.  Now with a compelling and legitimized alternative to cloaking, the previous concerns are no longer an issue but, according to my friend Gabriel Paez, raises some new concerns.  In many of the high end Flash websites he designs and develops for his clients, the .swf file only holds the application logic but does not actually (or rarely) contain the actual content to be indexed (which could break more Google optimizing rules) since the actual content is created dynamically from a database driven content management system on the back end.  Of course you could hard code all of the content in the .swf to take advantage of the new legitimate techniques offered by Google and Yahoo, but then what becomes of the slick content management system you have that is your only way of updating your website without calling the Flash developer?

Adobe promises new tools to help with optimizing Flash websites, but the remaining questions will still cause some high anxiety and speculation until we have more details about what Adobe, Google and Yahoo are doing.  The utopian view of SEO for Flash is not quite here, but lets give Adobe the benefit of the doubt, and wait to see what they can come up with.

Improve your website performance with FireFox add-ons

I’ve been using FireFox side by side with Internet Explorer pretty much since it first came out.  With FireFox 3.0, however, I have been given even more reasons to love it and use it more and more.  One of the coolest things is the YSlow add-on that you can use to analyze your website performance.  It is a tool that comes from the Yahoo developer network, and provides specific actionable steps to make your site load faster.  Photography websites can often suffer with this problem more than the average site because of how (we) photographers can load up our pages with photos.   While broadband covers a multitude of sins when it comes to laziness or lack of planning in the performance realm, page load times still matter. 

I spent some time over the weekend playing around with FireFox 3.0 and the beta version of Firebug and Yslow, and made some changes on my web server to pretty significantly improve the page load times.  It’s crazy how fast it loads now, and even my wife can tell a difference.  Feel free to check it out at http://www.stevetout.com and post a comment here to let me know what you think.

If you want to give this a try yourself, follow these steps to get YSlow installed on your computer. 

  1. Download and install FireFox 3.0 http://www.mozilla.com/en-US/firefox/all.html
  2. Then install firebug 1.2.0b3  https://addons.mozilla.org/en-US/firefox/addon/1843
  3. Then install 0.9.5b2 of YSlow https://addons.mozilla.org/en-US/firefox/addon/5369/

Then run the program by clicking the blue meter in the bottom right corner of Firefox, like this one. YSlow2.jpg  

Then browse to the webpage who’s performance you want to look at and click “performance” in the YSlow interface.  You will get a nice little report with a Performance Grade that looks like this.

YSlow.jpg

You will no doubt find a few things that will need to be modified on your web server to see any kind of improvements at all.  Chances are you won’t be able to do this yourself, and you will need to contact your web host’s customer service to make the desired changes. 

If you don’t like using FireFox, then check out IEWatch (http://www.iewatch.com) for IE.  These are way geeky tools for sure.  If you don’t dare touch them yourself, email this blog post to your web guy and ask him to make some performance enhancements to your website.  Your customers will enjoy the faster loading pages, and so will your bank account! :)

What is your website saying about your business?

One thing that strikes me is the sheer number of photography websites that look like someone threw them up over a weekend.  Missing or incomplete photo galleries, bio pages that read like a wishlist of a wanna be photographer rather than a description of industry accomplishments, inconsistency in typography, poor or excessively edited images and a host of other faux pas can all reflect poorly on (the perception of) your professional image and standing as a professional photographer.  If you have to write “coming soon” on any page in your site, it should not go up. 

Your website itself is but a fraction of your overall marketing.  You need a strong and compelling marketing program that can fuel your business forward.  I recommend getting Mitche Grafe’s Power Marketing and Power Selling programs on CD.  http://www.powermarketing101.com  These work synergistically and so the marketing program as a whole can be improved month over month.  A Website is a sales tool that supports the marketing program you have created for your business; one cannot replace the other. 

Have you written down your business or marketing plans?  Do you have a coherent and well thought out marketing strategy?  Would I get the impression from looking at your website that you are in desperate need of Photoshop training, or that you are overextending yourself by trying to be all things to all people?

I hope you are on the ball and that you have put a lot of thought into your business and marketing plans.  I can tell you in an instant whether the business and marketing plans were an after thought to building your website, or if your website is built upon a strong, logical business foundation within a few minutes.  If you are new to business, or have spent a while in the business area but are new to wedding photography, I strongly urge you to sign up for Dane Sander’s book project called Fast Track Photographer to jumpstart your career in this field.  Don’t let a poorly planned business affect the message you are sending your prospective customers;  prospective customers will detect your tentative plans or lack of dedication (or enthusiasm) right away.

Delighted by inspiration

If you are like me, inspiration comes and goes, and when it comes it is always a delightful surprise.  In reflecting back over the years, I admit that I have always held a private curiosity about writing for pleasure and for publication.  Everyone has at least one good book in them somewhere, or so we are told, and at least enough ideas for an article in a magazine or newspaper of their interest.  The prospect of writing for publication, the act of putting my ideas on paper for so many people to read and critique, didn’t seem so bad except that I was preoccupied with the idea that someone in my audience would be more creative or more intelligent than I am,  who could point out that I didn’t introduce a single new idea or suggestion in my work.  (My worst nightmare)  My fears about that type of criticism disappeared one night after a serendipitous encounter with personal performance coach, Gregory Lamothe during one of my (many) stays at the Sofitel San Francisco.  Here’s what he said (Let me paraphrase)

“It seems like you put a lot of thought into the idea for that article.  But there’s no reason to have those kinds of fears.  Why don’t you start out by saying something like, ‘In light of what has been said about this topic in the industry, I would like to make these 5 suggestions to help you accomplish <insert action> faster or better than previously possible.’  Once you get that out on the table, your critics will appreciate your modesty and efforts to advance the body of knowledge in your industry.”

Gregory Lamothe must be my angel, sent from up above.  My impromptu meeting with Mr. Lamothe was unexpected, and best of all I didn’t pay a dime for his advice.  So, being the good citizen that I am, I now pass his advice on to you.  I have long advocated the principle of never giving up on the ideals of one’s youth.  Whatever your dreams may be, don’t give up on them.  It’s with a bit of luck, patience, persistence and hope that my writing will appear in Rangefinder Magazine.  I can’t take all of the credit.  Thank you, Gregory Lamothe.  I don’t think I would have taken the risk of submitting my writing or contacting the editor without your kind words of encouragement.  If you are ever in San Francisco on business again, and plan a stay at the Sofitel, let’s chat!

2008 has had its disappointing moments, but it has also had some unexpected blessings as well.  After my 15-minute coaching session with Mr. Lamothe, my aspirations to writing about things that had been stewing around in my brain were reinforeced by an editor that I had recently become acquainted with; Valerie Geary of Focal Press.  I shared my writing projects with her, and I find myself still unable to fully realize all of her valuable advice.  Then in February I bought and read the book Get Slightly Famous by Steven Yoder, which absolutely convinced me of exactly what I should spend this year doing.  I decided that 2008 should be a year dedicated to writing, giving back to my friends and the professionals of the photography community that have inspired me and given me a vision for my own photographic interests.

I also want to give heart-felt thanks and a shout out to Bill Hurter, who listened to my rants about the photography industry and still gave me a chance to write for Rangefinder Magazine.  I feel extremely fortunate (and lucky) that the sun, moon and stars aligned on the day that I first met Bill (through email), and I hope they remain so for the better part of 2008, or at least until I wrap up my writing assignments on Profitable Website Management.

There are many more credits and stories I could share, but you will have to tune into the May issue of Rangefinder (and my blog) to read about them.

Keywords

 

Oracle, Oblix, COREid, Oracle COREid, OAM, Oracle Access Management, Identity Management, Access Management, Internet Security, Web Security, Information Security, Architect, Information Security Architect, SOA, Oracle Web Services, Internet Consulting, Security Consulting, Web Services, Portland Oregon, Seattle Washington, San Francisco, Los Angeles, San Jose, Bay Area, California, West Coast